WIIFM - This is what the person is thinking that you are trying to sell to. What does this mean?
What's in it for Me?
Therefore if the potential client is thinking WIIFM and you start your presentation out about you and your company. How interested is this person in what you are talking about? NOT AT ALL>>>>>>
So if you want to get this person's attention then talk to them about what they want to hear.
They want to know how you are going to help them and remove some of their pain.
If you can start the conversation with explaining you understand their pain and you have a solution for this pain.
They will be very happy to listen to you.
Next time I want to talk about an "Elevator Speech" I know many many have spoken about it but I will talk about when and where to use it....
What's in it for Me?
Therefore if the potential client is thinking WIIFM and you start your presentation out about you and your company. How interested is this person in what you are talking about? NOT AT ALL>>>>>>
So if you want to get this person's attention then talk to them about what they want to hear.
They want to know how you are going to help them and remove some of their pain.
If you can start the conversation with explaining you understand their pain and you have a solution for this pain.
They will be very happy to listen to you.
Next time I want to talk about an "Elevator Speech" I know many many have spoken about it but I will talk about when and where to use it....
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