Many companies look at sales training as an expense and not an investment. It is the only training in a company that can show a direct and immediate return on the investment by the company.

Salespeople loathe sales training.  It takes them out of the field and away from closing deals. Manage must show the sales team the value of good sales training. The sales people look at the training taking money away from them

As a sales leader, you know when training is adopted it’s a win-win.  Implemented training is directly related to real sales dollars.  In turn, it makes training a success.  Your value proposition is defined and justifies the need for future sales training.